COVID-19 SURVEY RESULTS
- 34% said no effect on business but were quick to emphasize “YET”
- 55% said they have been affected
- Multiple complaints about struggles with delivery services
STRATEGIES:
- Switching to electronic payment/cash in ziplock’s
- Market with diversity and enthusiasm
- Marketing sharpening during stylist’s down time while they can be without tools
- Offering services on e-bay
- Offering drop off’s/mail in
- Connect mental health with hair styling (see quote below)
- Communicating via Facebook and Instagram
- Provide lockers or locations for drop off and pick up
- Focus on knife/garden tool sharpening as interests change
- “NO CONTACT PLAN”: update website with mail-in option on webpage
- Offer discounts for advanced bookings for large groups
- Collecting leads and messaging them inquiries to set up drop-off/pickup’s
- Offering 10% off during April