COVID-19 SURVEY RESULTS

• 34% said no effect on business but were quick to emphasize “YET”
• 55% said they have been affected
• Multiple complaints about struggles with delivery services

STRATEGIES:

• Switching to electronic payment/cash in ziplock’s
• Market with diversity and enthusiasm
• Marketing sharpening during stylist’s down time while they can be without tools
• Offering services on e-bay
• Offering drop off’s/mail in
• Connect mental health with hair styling (see quote below)
• Communicating via Facebook and Instagram
• Provide lockers or locations for drop off and pick up
• Focus on knife/garden tool sharpening as interests change
• “NO CONTACT PLAN”: update website with mail-in option on webpage
• Offer discounts for advanced bookings for large groups
• Collecting leads and messaging them inquiries to set up drop-off/pickup’s
• Offering 10% off during April